White Claw was launching their Refresher line and wanted an influencer event that matched the product's energy. I concepted a hidden speakeasy tucked behind a storefront in New York City, with a large-scale installation built from White Claw cans as the centerpiece. I produced 3D renders, oversaw fabrication, and designed all event branding including signage, the RSVP site, and influencer email communications. Guests left with custom gear sourced from local artists.
CONCEPT, ART INSTALLATION DESIGN, EVENT BRANDING, FABRICATION OVERSIGHT, PRODUCTION