I led the creative development for an exclusive influencer event in New York City, celebrating the launch of White Claw’s Refresher product line. The activation took place in a hidden speakeasy tucked behind a storefront, offering a curated, immersive experience that blended bold design with the essence of White Claw’s refreshing new flavors.
At the heart of the event was a striking art installation crafted from White Claw cans, serving as a dynamic backdrop for photos and social sharing. I spearheaded the concept design, creating 3D renders and collaborating with fabricators to ensure seamless execution. Additionally, I designed and managed all event signage, the RSVP website, and influencer email communications, ensuring cohesive branding across every touchpoint. Guests left with custom-branded gear from local artists, adding a unique and memorable takeaway to the experience.
Key contributions:
Concept Development & 3D Design – Spearheaded the creative concept and produced detailed 3D visualizations of the speakeasy space.
Art Installation – Designed and oversaw the fabrication of a can installation that served as the focal point and photo backdrop.
Event Branding – Created and managed event signage, influencer email invites, and the RSVP website.
On-Site Experience – Curated branded gear from artists, ensuring the take-home experience reinforced White Claw’s cool, laid-back vibe.
The event successfully boosted White Claw’s influencer engagement, generating buzz around the Refresher line through an exclusive, visually captivating experience that left a lasting impression.