As a project demanding creative, outside-of-the-box thinking, this one was a doozie. The creator, Sarah, wanted something that felt whimsical and reminiscent of fairy tales. I decided to try blackletter font with fairytale embellishments to make it more modern and edgy. The vibe for the different variations ended up feeling almost Kill Bill meets funky, 70’s style. I loved it but she wasn’t feeling it. The final ideation can be found below and it was custom created using actual letters from a type face featured on a biblical text from the early 1800’s.