For PatPat’s holiday-themed activation in collaboration with Klarna, I led the creative process from ideation to execution, crafting an immersive and family-friendly experience that left a lasting impression.
The project began with an in-depth discovery phase, during which I guided both PatPat and Klarna’s teams to align their goals, social strategies, and event priorities. I developed and presented multiple concept pitches, exploring playful and festive ideas—from grand pillow forts to exclusive RSVP-only slumber parties. Ultimately, we embraced the holiday spirit, delivering a whimsical, aesthetic activation tailored to families and children.
As the event approached, evolving client needs required additional visual assets on a tight timeline. I designed all event collateral, from signage to wrapped elements, ensuring consistency across the space. Collaborating closely with fabricators and the production team, I sketched and conceptualized every design detail, transforming ideas into tangible, vibrant experiences.
Key contributions:
Concept Development & Pitches – Delivered multiple creative pitches that resonated with the client’s goals and holiday vision.
Complete Event Design – Designed all visual assets and signage throughout the space, adapting quickly to evolving needs, hired 3D designer to visualize space based on moodboarding and drawings.
Fabrication & Production Oversight – Partnered with fabrication teams to ensure seamless build-out and execution.
Client Collaboration – Led creative approval calls, guiding the client through each stage of development.
On-Site Styling – Styled and refined the activation space, ensuring the final presentation matched the envisioned aesthetic.
The result was a unique, festive experience that captured the joy and excitement of the holiday season. It showcased my ability to drive creative strategy and hands-on design across all elements of experiential marketing.