I developed a versatile and portable activation concept for Olipop, designed specifically for small retailers to showcase the brand in a fun and engaging way. The activation was crafted to be easily transportable, allowing it to seamlessly move between locations while maintaining a bold visual impact.
In addition to the design of the activation space, I conceptualized several campaign ideas featuring Olipop-branded giveaways, reinforcing brand awareness and driving engagement. These concepts focused on enhancing consumer interaction through playful, on-brand merchandise that reflected Olipop’s vibrant and health-conscious identity.
Key contributions:
Portable Activation Design – Created a small, adaptable retail activation concept, ensuring ease of transport and scalability for various locations.
Campaign Concepts – Developed ideas for branded giveaway items, tying them into larger campaign narratives to amplify Olipop’s reach.
Visual Identity – Ensured all designs reflected Olipop’s bright, approachable aesthetic, fostering brand recognition and consumer connection.
This conceptual work offered Olipop creative solutions to enhance in-store visibility and drive customer engagement, laying the groundwork for future activations.