The ask was disruptive. URO Mood and Moisture needed an activation with real cultural nerve, something that would generate attendance, social coverage, and genuine brand love. Our answer was a nearly 15-foot sculptural vagina, surrounded by custom fabricated pieces: a fruit stand, a merch display, and branded cabanas. Tempered colored glass throughout the space extended the "Wet Girl Summer" concept into every corner.
CONCEPT, CREATIVE DIRECTION, SPATIAL DESIGN, FABRICATION OVERSIGHT