We were tasked with developing a disruptive, aesthetics-forward activation that generated excitement around URO Mood and Moisture in addition to O Positiv’s general brand ethos, driving significant attendance, social coverage, virality, and brand love.
Our answer was to create something that would cause a significant splash.
Our team designed an almost 15’ tall vagina, in addition to several custom-made activation pieces which included a fruit stand, a merch display stand, and branded cabanas. We also had tempered, colored pieces of glass as decor throughout the experience to further expand upon the “Wet Girl Summer.”