Native wanted an event that made each Global Scents SKU feel like a destination rather than a product. The concept I developed built a distinct sensory activation around each scent, rooted in the origin story of that fragrance. To keep it honest, we partnered with local Austin small businesses and artisans to bring each world to life. Working with the Native team and the VP of Creative, I designed the event from scratch alongside the visual aesthetic of the physical campaign, including limited edition merch developed by our creative team.
CONCEPT, CREATIVE DIRECTION, EXPERIENTIAL DESIGN, CAMPAIGN DESIGN, MERCH DESIGN, FABRICATION OVERSIGHT