For Milani's celebratory launch event spotlighting their setting spray, I led the creative vision that transformed brand awareness into an engaging, interactive experience. Tasked with crafting innovative concepts, my team and I developed a vibrant, multifaceted activation that won the business and delivered an unforgettable event.
The experience featured a series of dynamic stations, with the standout "Hot Girl Walk" – inspired by the viral TikTok trend – taking center stage. This activation combined a flat treadmill and fan, creating an effortlessly shareable, social-media-ready moment for attendees. This concept included basketball, volleyball, ring toss stations, and a branded locker photo moment that enriched the guest experience.
A highlight of the event was the strategic alignment with Milani's Olympian spokespeople, who weaved a competitive, athletic narrative into each activation. This approach elevated brand visibility and fostered excitement and connection among attendees.
Key contributions:
Creative Pitch & Concept Development – Delivered the winning concept through comprehensive moodboardsand a detailed pitch deck, strategically integrating Milani's partnership with Olympic influencers.
Event Visualization – Designed and presented multiple thematic directions that reflected Milani's bold, energetic aesthetic.
Production Oversight – Collaborated with the production team and fabrication partners to refine and execute each experiential element, ensuring seamless alignment with the overall brand vision.
By fusing interactive entertainment with photo-friendly moments, the event amplified Milani's market presence and created lasting impressions, reinforcing my expertise in crafting experiential activations that drive engagement and brand affinity.