SKIMS built a brand on the idea that you don't have to sacrifice how you look just because you're at home. Jacquemus has been saying the same thing from the south of France for years, linen that moves, pieces that feel thrown on but come together in such an effortless way. This collaboration is where those two worlds actually make sense together.
The collection reads: Mediterranean morning. Linen throughout, light and tailored enough to go from bed to pool to a café table without a second thought. The Jacquemus Sole swimsuit and Grosgrain tank anchor the tops alongside SKIMS' bikini and plunge styles, with a new tailored lounge pant developed specifically for the collab. Bags in teddy fabric with the Jacquemus classic flap keep it warm and a little unexpected without breaking the mood.
The pop-up is a European-style café in the Skims rounded structural style, with London as a great first location option , given SKIMS' flagship opening.
CONCEPT, CAMPAIGN DIRECTION, PRODUCT DIRECTION, MERCH DIRECTION, EXPERIENTIAL CONCEPTING