Sony Pictures needed a three-week pop-up at Westfield Century City to bring the film's world to life ahead of release. I developed the winning creative pitch, including moodboards and multiple presentation decks for Sony and Rapport, and led every phase of execution from there. That included producing 3D renders to guide fabrication, sourcing antiques across Southern California, overseeing on-site staffing including a stylist, and coordinating large-scale floral installations. Director and lead actor Justin Baldoni called the result "spectacular and magical."
CONCEPT, CREATIVE PITCH, 3D VISUALIZATION, PRODUCTION OVERSIGHT, FABRICATION, TALENT DIRECTION, CLIENT MANAGEMENT