Cremo was launching new scents that mirrored their most popular body washes and wanted an event that made that story feel elevated. Working with the VP of Creative, I developed the campaign concept, In a game of pawns, Scent Kings always win, and built the experience around it: a scent exploration station, a product display, and a photo moment that carried the playing card and chess aesthetic throughout. A live illustrator captured guests in a royal portrait style as a keepsake.
CONCEPT, CREATIVE DIRECTION, EXPERIENTIAL DESIGN, CAMPAIGN CONCEPTING