Worked with the VP of Creative to create an event aesthetic and experience for Cremo that highlighted their new scents which mirror their most popular body washes, under the campaign concept slogan: In a game of pawns, Scent Kings always win.
We included a scent station that encouraged exploration, a product display moment, and a photo moment that tied in the playing card/chess aesthetic. In addition, we had an illustrator who captured our guests in aa royal vibe as a keepsake.