Amazon needed a blueprint for their annual Holiday House, a flagship event showcasing the breadth of what the brand offers during the season. Working alongside the Head of Experiential, I led the moodboarding process that set the aesthetic direction for the entire event, then designed the experiential moments throughout the space. I brought in interior and experience designer Victoria Craven to source furnishings that made the vision tangible.
CONCEPT, MOODBOARDING, EXPERIENTIAL DESIGN, CREATIVE DIRECTION, VENDOR COLLABORATION