Skiing is one of the more punishing things you can do to your skin. Wind, altitude, cold, and UV do real damage, and most people don't think about it until they're already inside peeling off layers at the end of the day. This concept starts from that gap.
For a limited winter residency in Jackson Hole, I concepted the transformation of an existing ski outfitter space into an Aesop skincare station, a working pit stop designed to meet skiers at the moment they actually need it. The space retains the bones of the original shop, raw wood, worn metal, the honest texture of a working mountain environment, with Aesop's material language layered in strategically.
The objects designed for the activation were built around the constraint of the slope itself. Nothing that adds weight or bulk to a jacket. A resin clip, the Descent Slide, holds a single Aesop tube or tin and attaches to a zipper pull or belt loop.
The concept was built for Jackson Hole specifically because the landscape earns the tension. The harshness of the mountain and the restorative quality of the product are in genuine conversation there in a way that a more polished resort town wouldn't allow.
CONCEPT, SPATIAL DESIGN, OBJECT DESIGN, MERCH DIRECTION, EXPERIENTIAL DIRECTION, COPYWRITING